Triple Whale is a relatively new cross-channel commerce and marketing solution that provides organizations with superior financial, accounting, and ROI insights into their online sales performance. With Triple Whale, businesses can see how much money they’re making and where it’s coming from across channels, whether it’s paid media, social media ads, email campaigns, or even display advertising.
This allows companies to optimize their entire marketing strategy based on real numbers, rather than just gut feelings about what works and what doesn’t.
The main goal of Triple Whale is to give businesses access to accurate, actionable information about their digital marketing efforts and revenue streams. To do this, we’ve developed a unique combination of software and analytics that collate data from multiple sources, including Google Analytics, Facebook Insights, Twitter Ads Manager, Google Ads, Bing Ads, and more.
Triple Whale is the biggest competitor to Hyros and Anytrack.
Key Features of Triple Whale:
1. Profit Tracking Across Channels
With Triple Whale, you get the ability to view your business’ profit in one place, regardless of channel. Whether you use Google Ads, Facebook Ads, Instagram, or any other ad platform, you’ll be able to see exactly how much money you’re bringing in through each channel. You’ll also have the option to compare your results against competitors, so you can quickly identify areas where you need to improve.
2. Real-Time Data Analysis
Triple Whale gives you the power to analyze your data in real-time, allowing you to make changes to your campaign at any moment. For example, if you notice that your conversions are dropping off, you can adjust your budget right away without having to wait until the next day.
3. Zero code Metric Builder
Triple Whale has an intuitive metric builder tool that lets you create custom metrics to measure your success. It’s easy to add up all of your conversions, clicks, impressions, and more, then export them as CSV files for analysis later.
4. Customizable Dashboards
You can customize your dashboard to show only the data that matters most to you. If you want to focus on your top-performing campaigns, you can filter out everything else. Or, if you’d like to see every single detail of your account, you can keep things wide open. The choice is yours.
5. Activity Feed and Portfolio view
If you’re looking to dive deeper into your data, you can find detailed reports by clicking on the “Activity” tab. Here, you can see all of your activity over time, such as when your ads were shown, how many times they were clicked, and how long people spent on your site.
Advantages and Disadvantages of Triple Whale
Advantages:
- Track conversions across channels
- Compare performance across channels
- Create custom metrics
- Analyze data in real-time
- Filter data based on what matters most to you
Disadvantages:
- Requires coding skills
- Limited support
Pricing Plan for Triple Whale
It has only three plans: Free, Pro, and Enterprise.
Triple whale OS Plan
This plan is best for integrating your e-commerce tools and its cost is $100/month.
Pixel Attribution
This plan is best for unifying your data, making informed decisions, and increasing your ROAS. it costs you $200/month.
Creative Cockpit
This plan is giving you the world’s first creative dashboard. It cost you $100/month.
Conclusion
A Triple Whale is a powerful tool that will help you gain insights about your online marketing efforts. It allows you to manage multiple accounts from one dashboard, which makes it easier than ever to stay organized. However, it does require some technical knowledge to set up, but once you do, you’ll never look back.
