13. April 2024

My ThoughtMetric review – How good is the tracking?

Since the iOS 14 update, you basically need a tracking solution for your e-commerce store. This is where ThoughtMetric comes in.

What is ThoughtMetric?

ThoughtMetric is an e-commerce tracking tool like Triple Whale and Adverfly. It’s really easy to set up, and you can easily connect data, track ads, and analyze performance.

ThoughtMetric’s Features

  • Tracking for all mayor channels (Shopify and WooCommerce)
  • Sends back data to Facebook and Google Ads
  • Translatable Surveys
  • See Customer Journey
thoughtmetric integrations

Tracking the Customer Journey: ThoughtMetric lets me follow and understand the whole customer journey, from the time a person comes on my website to the time they make a purchase. With its detailed study of data, I can spot trends, find bottlenecks, and find good ways to make things better.

Translatable Surveys: You can easily translate your after-purchase surveys to your target language.

Sends back conversion data: Unlike Triple Whale and Adverfly does, ThoughtMetric send back the tracking data to the ad platforms. That leads to better pixel optimization and better targeting of your ads.

ThoughtMetric pricing – How much does it cost?

thoughtmetric pricing

ThoughtMetric pricing works per page views instead of revenue, like Adverfly.

Up to 50.000 page views you pay $99

Up to 100.000 page views you pay $199

All plans also offer an annual plan, where you save about 20%

My experience with ThoughtMetric

So far, I only tested ThoughtMetric for 1 week. I compared it directly with Triple Whale and unfortunately I have to say that it didn’t track all the orders. But I also haven’t setup the Custom Domain Tracking of ThoughtMetric.

Disclosure: Some of my posts contain ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you.

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