17. January 2024

Mailchimp Pricing Plan – What plan is right for you?

Mailchimp is a popular email marketing service provider and it has been around for more than 10 years now. It offers various plans to its users based on their needs and requirements.

The basic plan of Mailchimp is free, but the premium version comes at a cost. In this article, we will discuss all the features available in the premium version of Mailchimp. We have also listed out some of the best features that you can avail of from the premium version of Mailchimp.

What is Mailchimp software?

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Mailchimp is an email marketing platform that allows businesses to send emails to their customers or subscribers. It helps them create beautiful newsletters, landing pages, and other types of emails. You can use your own domain name when using Mailchimp.

It’s a great alternative to Omnisend or Klaviyo.

The different Mailchimp plans

E-Mail ContactsEssentialsStandardPremium

Features of Mailchimp:

1) List Management:

You can manage your lists easily through the list management tool. You can add contacts, remove contacts, edit contact details, etc.

2) Email Templates:

With the help of templates, you can customize your emails according to your business requirement. There are different templates available for you to choose from.

3) Campaigns & Segments:

You can set up campaigns and segments in order to target specific groups of people. For example, if you want to send emails only to those who have subscribed to your newsletter, then you can do so by creating a segment.

4) Analytics:

The analytics feature lets you track how many times your emails were opened, clicked, forwarded, etc. This gives you a clear idea about what works and what doesn’t work for your audience.

5) Reports:

Reports let you view data such as open rate, click-through rate, unsubscribe rates, etc. These reports give you insights into your campaign performance.

6) Forms:

Forms allow you to collect information from your visitors. They can be used to collect names, addresses, phone numbers, etc.

7) Bulk Sending:

Bulk sending allows you to send multiple emails to your subscribers simultaneously. This saves time and money.

8) Social Media Integration:

Social media integration makes it easy for you to share content across social platforms like Facebook, Twitter, LinkedIn, etc.

9) Mobile App:

A mobile app is available for both iOS and Android devices. You can access your account anytime anywhere.

10) API:

API stands for Application Programming Interface. With the help of API, you can integrate MailChimp with third-party applications.

The different Mailchimp pricing plans

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There are three plans available in Mailchimp. Each plan has different features and benefits associated with it. Let us look at each plan briefly.

Essential Plan:

This is the most basic plan offered by MailChimp. It includes all the essential features required by any small business. And It cost $11 per month.

Standard Plan:

It is the next level of plan offered by MailChimp. It includes all the features of Essential Plan plus some additional features. This plan costs $17 per month.

Premium Plan:

This is one of the most expensive plans offered by MailChimp. It includes all the standard features of the Standard Plan along with advanced features. It costs $299 per month.


Mailchimp offers various plans based on your needs. If you are looking for a simple yet powerful email marketing solution, then this is the right choice for you.

Mailchimp Premium plan is perfect for businesses that need more than just an email marketing platform. It also comes with other useful tools like autoresponders, forms, landing pages, etc.

If you don’t know which plan suits your business best, then you should go for the Standard Plan. It will provide you with everything you need at a reasonable price.

Disclosure: Some of my posts contain ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you.

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