Many e-commerce operators choose Klaviyo as their email marketing program, but starting with just a few more subscribers, it becomes very expensive. This is the reason why they look for a Klaviyo alternative.
I’ve compiled the 2 best email marketing alternatives for Klaviyo.
Why look for a Klaviyo alternative?
The big problem with Klaviyo is the high price. Klaviyo becomes very fast, very expensive.
Omnisend is the most popular Klaviyo alternative. Like Klaviyo, it is an all-in-one tool around email marketing.
However, Omnisend also has a few features that Klaviyo does not, such as the gaming features like the Wheel of Fortune or the Scratch Coupon.
One problem I had with Omnisend is that when you sell personalized products, you can’t use the personalized image in the cart abandonment emails.
Mailchimp is also a great email marketing program, but especially in the e-commerce area, the tool lacks some features.
Personally in the e-commerce space, I would go with Omnisend.