Search engine optimization (SEO) is a very important part of any website, especially if you are trying to make money online or just want more traffic for your site. If you have been doing SEO for some time now and still haven’t seen the results that you were hoping for, then it might be time to take a look at how to track search rankings.
In this article, we will show you how to track search rankings in Google, Bing, Yahoo, and other major search engines. We will also give you tips on how to improve your ranking so that you can get more visitors from organic searches.
What is SEO?
If you are not familiar with what SEO stands for, then let us explain it briefly here. The acronym SEO means “search engine optimization”. This is a process where you try to rank higher in search results by improving the quality of your content.
The main goal of SEO is to increase the number of visitors to your site. You do this by making sure that your site has high-quality content that people are searching for.
Why Do I Need to Track My Search Rankings?
If you are wondering why you need to know how to track search rankings, then there are many reasons why you should care about them.
You may think that you don’t need to worry about your search rankings because they are already good enough. However, this is not true. There are many factors that influence your search rankings, such as:
It is always better to compete against someone who is stronger than you. If you are competing against a bigger company, then you will probably lose out in the long run.
Keywords are one of the most important things when it comes to SEO. They are used to finding relevant information on the web. If you use the wrong keywords, then you won’t be able to rank well.
Backlinks are links that point to your page. These links help search engines understand which pages are related to yours.
Domain Authority is an indicator of how authoritative your website is. Higher DA indicates that your site is more trustworthy.
Your bounce rate
The bounce rate refers to the percentage of users who leave your site after viewing only one page. If your bounce rate is too high, then it shows that your site isn’t interesting enough for users.
Your conversion rates
Conversion rates refer to the percentage of visitors who buy something after visiting your site. If you aren’t getting enough conversions, then you need to work on improving your site.
These are just some of the reasons why you need to keep track of your search rankings. Now that you know why you need to track them, let us move onto how to do it.
How To Track Your Search Rankings In Google
Google is the biggest search engine in the world. Therefore, it is no surprise that you will see a lot of people using it to find information on the internet.
There are two ways to check your search rankings in Google. One way is through their own tools, while the second way is through third-party websites. Let’s start off with the first method.
Use a Paid tool to track ranking
One of the easiest ways to check your search rank in Google is to use a paid tool. These tools usually have a monthly or yearly subscription fee. Examples are:
However, if you want to save money, then you can use free alternatives instead. Here are some of the best free alternatives to Google Analytics:
Check your search console data
The first place where you can check your search rankings is in your search console. This is a section within Google Analytics that allows you to view all the data from your searches.
- Search Traffic
- Reach and impressions
- Traffic sources
- Click-through rate
In addition to these metrics, you can also get insights into what kind of queries are driving traffic to your site.
Bottom line – Final Words
The conclusion is simple: If you want to know whether your SEO efforts are working, use the free tool Ubersuggest. You can see exactly what keywords are bringing you traffic, and you can easily check if your site is ranking well for specific queries.
If you want to know which changes you should make to improve your SEO, here’s my recommendation:
1. Start tracking your ranking.
2. Fix whatever needs fixing.
3. Test again.
4. Repeat steps 2 and 3.
You’ll never go wrong if you keep testing and improving.