07. November 2022

How to track Google Keyword Rankings?

What is a Google keyword ranking?

A Google keyword ranking is the position that your website appears in on the search engine results page when someone types in a specific keyword or phrase.

It is important to track your keyword rankings because it can give you insights into how well your website and SEO strategy are performing. If you see a consistent decline in your rankings, it could be an indication that you need to make some changes to your website or your SEO approach.

There are a few different ways that you can track your keyword rankings. One way is to use a Google Sheets add-on like SERPWatcher. This tool allows you to track your keyword rankings over time and see how they fluctuate.

If you want to track your keyword rankings for free, you can use SERP Checker by Ahrefs. This tool allows you to check your rankings for up to 10 keywords at a time.

free serp checker ahref

No matter which method you choose, tracking your keyword rankings is an important part of understanding how well your website is performing in search engines.

Why tracking your Google keyword ranking is important

If you’re serious about SEO, then you know how important it is to track your keyword rankings on Google. After all, your goal is to get your website to rank as high as possible in the search engine results pages (SERPs), and the only way to do that is by understanding where you currently stand.

There are a number of different ways to track your keyword rankings, but the most accurate and reliable method is by using a dedicated tracking tool. This is the best way to ensure that you’re getting accurate data, and it’s also the easiest way to keep track of your progress over time.

There are a number of different keyword tracking tools available, but our favorite is SERPWatcher. This tool makes it easy to track your rankings for multiple keywords, and it also provides valuable insights into your SEO progress over time.

Another way to track your keyword rankings is to use a paid tool like Moz Pro, Semrush, Ubersuggest or an alternative. Moz Pro provides detailed reports on your keyword rankings and also includes other helpful features like site audits and competitor analysis.

If you’re not already tracking your keyword rankings, then we highly recommend that you start doing so today. It’s one of the best ways to ensure that your SEO efforts are paying off, and it can help you identify areas where you need to improve.

The best way to track your Google keyword ranking

If you’re serious about your website’s search engine optimization (SEO), you need to be tracking your keyword rankings. Knowing where your site ranks for relevant keywords can help you make informed decisions about your SEO strategy.

There are a number of different ways to track keyword rankings, but the most accurate and reliable way is through a paid tool like Moz or SEMrush. These tools track your ranking data on a regular basis and provide valuable insights into your SEO progress.

If you’re on a tight budget, there are also some free keyword rank checker tools available. However, these tools are often less accurate and don’t provide as much data as the paid options.

No matter which method you choose, tracking your keyword rankings is an essential part of any successful SEO strategy.

What not to do

When trying to track your Google keyword rankings, it’s important to avoid a few common pitfalls. First, don’t rely on a single keyword ranking tool. There are many different ranking tools available, and each one may show slightly different results.

Second, don’t obsess over your position in the search results. Your position will fluctuate over time, and there’s no need to panic if you see a slight dip.

Third, don’t forget about long-tail keywords. These are keywords that are more specific and usually have less competition. They may not get as much traffic as general keywords, but they can still be valuable for your business.

semrush long tail keyword

Finally, don’t forget to track your competitor’s keyword rankings as well. This can give you an idea of where you stand in relation to your competition and help you adjust your own SEO strategy accordingly.


Google keyword rankings are determined by a number of factors, including on-page signals like keyword usage and backlinks, as well as off-page signals such as social media engagement and brand mentions.

The best way to track your Google keyword rankings is to use a rank tracking tool like Moz Keyword Explorer or SERanking. These tools will help you track your progress over time and identify any potential areas for improvement.

In addition to tracking your overall progress, it’s also important to keep an eye on your competition. Use a tool like Moz Competitive Analysis or SERankings Competitor Keyword Matrix to see how your rankings compare to your competitors. Another useful tool for SEO is the Google Keyword Planner.

Finally, remember that ranking is only one part of the larger SEO puzzle. Be sure to focus on other aspects of SEO, such as link building and content marketing, in order to improve your overall visibility and traffic.

If you find this blog insightful, you might want to read our guides about Google Comulative Shift or Shopify SEO.

Disclosure: Some of my posts contain ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you.

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2 months ago

Thank you for this information. I agree with you that Google keyword ranking is a very important issue.

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